The Jim Henson Company

The Story

MashON became The Jim Henson Company’s official ecommerce partner in June 2010. The Jim Henson Company is such a fantastic company to work with because they have such a diverse and passionate fan base. Ranging from sci-fi properties from the 80’s, to animated puppet movies, to live Broadway shows, to popular kids’ shows on TV today, Henson brings such a unique offering to fans. One thing we know is that the Jim Henson fans are passionate and it is fun and exciting to bring new products and ideas to such loyal fans.

The Results

MashON created a Hub-and-Spokes style store for the Jim Henson Company. Fans can see all that is offered at the Henson Hub, but can also go to the specific properties they are interested in. We launched with six shops and now offer nine shops in total. Those titles include: Dinosaur Train, Farscape, Fraggle Rock, Jim Henson Designs, Sid the Science Kid, Skatelab, Labyrinth, The Dark Crystal, and Stuffed and Unstrung.

Deliverables

e-Commerce Shop, MashON Product Creator, Posters, iPhone Skins, Postcards, Licensed product